Turning training into experience, that was how We Flow met the need for the Adidas Originals brand, which faced the challenge of having sales associates selling the Originals concept, not just products.

With a reduced budget and need to replicate in two cities, SP and RJ, we inserted the public in the Originals universe, taking the sellers out of the stores and taking them straight to the street environment. We did well on special locations and custom scenography (which blew). All this contributed to the experience that was no longer a simple sales training.